FloQast, a provider of accounting workflow automation software created by accountants for accountants, released the results of its latest survey, Controller’s Guidebook – When Accountants Dare to Dream. This installation of FloQast’s research series asked accountants to dream about how the profession might be different if they were in control. An analysis of survey data shed light on accountants’ ideal-on-the-job state, the role of technology in their future, and recommendations for their employers. FloQast’s research overarchingly found that most accountants recognise that their employers need financial transformation to drive strategic business performance, and in many cases, a lack of on-the-job fulfillment gets in the way of that reality.

Conducted in partnership with the University of Georgia Consumer Analytics Program, the survey includes the perspectives of 284 accounting and finance professionals. FloQast looked for individuals and organisations that varied in title, tenure, company size, and IPO status, as well as their fulfillment in their jobs and the tools and training they had received.

Key insights include:

Accountants who are more fulfilled by their job are more confident in their work. Unfortunately, this ideal relationship state is still a dream for many.

  • A little more than half (58%) are very confident in their work. However, that means 42% of accountants are not completely confident — alarming when taking into account the sensitive financials handled by accountants on a daily basis.
  • Research indicates that 60% of accountants would give their fulfillment from the profession a C or lower. Only 5% of accountants would rate their fulfillment in their job as A+.
  • When determining what creates fulfillment for an accountant, many echoed the same sentiment: finding solutions to the puzzles that arise at work, as well as contributing to the decisions in their organisation, and being recognised for their contributions and ideas.

Most accountants believe there are better ways to accomplish their jobs. They dream about solutions, including:

  • How they allocate their time in their job: most accountants’ time is spent managing finance and accounting functions (16%), capturing and classifying transactions (14%), preparing and issuing financial reports (12%), and executing the Financial Close (13%). However, respondents aspire to be more of a strategic partner, informing the organisation in planning and projects, mitigating risks, and ensuring that controls are in place to protect the organisation. Unfortunately, one-third or less of accountants believe that their organisation’s leadership sees them as a valuable strategic partner.
  • How they do the work: when asked how they would approach their job differently if given the opportunity, accountants reported that they would like to set the strategic direction for projects (83%) and have more of an impact on the success of their organisation (78%). Accountants believe that these activities and more could be possible with more reliable systems, more automation, and clearer processes that everyone understands and follows.
  • How the technology they use supports the work they do: accountants believe that having the right technology would mean that upstream and downstream processes would be better integrated with their work (76%) and the execution of their work would be solid (75%). In addition, technology would favorably impact company performance (75%), and they would be better equipped to make more strategic decisions (74%). Further, their company culture would even be stronger (67%).

Ultimately, accountants’ assessment of their environment, challenges, opportunities, and aspirations is consistent with the concept of financial transformation, the reshaping of the organisation to unleash employee potential and achieve faster and more accurate insights that drive strategic business performance. Therein lies both a disconnect and an opportunity – 70% of accountants said that their company is in strong need of financial transformation.

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Commenting on this, FloQast CEO and co-founder, Mike Whitmire, said: “There is a massive opportunity to bring accounting into the 21st century by aligning accountants’ roles and responsibilities with their desires

“FloQast exists because of my own desire as an accountant to add strategic value to the organisation by automating basic, repetitive tasks. This dream to accomplish more still permeates the accounting industry.”