The Institute of Certified Public Accountants
of Singapore has launched a campaign in an attempt to attract
talent into the accountancy sector.

The campaign will promote the Singapore CPA
designation as the designation of choice for accounting and
business professionals.

It will be promoted through several forms of
media from September to November.

The institute said its decision to launch the
advertising campaign relates to government plans to transform
Singapore into a global accountancy hub by 2020.