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September 22, 2010

Singapore launches CPA talent campaign

The Institute of Certified Public Accountants of Singapore has launched a campaign in an attempt to attract talent into the accountancy sector.

The campaign will promote the Singapore CPA designation as the designation of choice for accounting and business professionals.

It will be promoted through several forms of media from September to November.

The institute said its decision to launch the advertising campaign relates to government plans to transform Singapore into a global accountancy hub by 2020.

 

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