The International Integrated Reporting Council
(IIRC) has launched a pilot programme yearbook and has identified
early integrated reporting (IR) trends.

In its yearbook, The Pilot Programme 2012
, the IIRC report on some of the developments made so
far and identifies emerging trends and practices.

Some of the main trends among the pilot
programme businesses across five areas that are the focus of
technical papers include:

  • Companies are identifying new business models
    in terms of operating structures, brands and product
  • Businesses are demonstrating ways to create
    and preserve value through their business models and values;
  • The capitals evaluated in IR are financial
    capital, human capital, intellectual capital, natural capital and
    social capital;
  • Working across departments to connect
    information in order to develop integrated reporting can help break
    down ‘silos’ and lead to a stronger cross-functional
    communications; and,
  • Several investors have called for annual
    reports to clearly identify material risks and the financial and
    strategic implications of all the capitals.

The IIRC’s pilot programme, which was launched
to help in the creation of the world’s first international IR
framework, has doubled in participants since 2011 with 82
businesses from different economic sectors in more than 20
countries now participating.

IIRC chief executive Paul Druckman said
the diversity of the pilot programme membership guarantees the
concepts underpinning IR receive robust scrutiny and

“We do not suffer from ‘group think’ at the
IIRC!,” Druckman emphasised at the IIRC’s the closed pilot
programme conference hosted by KPMG in Amsterdam.

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Druckman added that the pilot is IIRC’s
innovation hub and referred to the people who support the
initiative as actors who want to “push the boundaries and
challenge the orthodox thinking” towards a new way of

Watch out for more coverage from the IIRC
conference in the October issue of The Accountant.