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November 14, 2007

CPA Australia set to embark on globalisation strategy

CPA Australia set to embark on globalisation strategy

Australia’s largest professional body is planning to launch an international trade module in a bid to further globalise its qualification.

CPA Australia, which has nearly one-quarter of its members based outside of Australia, said the module is part of a wider initiative to offer members the opportunity to gain greater international skills and support. Chief executive Geoff Rankin told TA it will be rolled out towards the second half of next year. It will be based on international trade issues, such as how to do business internationally, and governance issues.

The decision to create the module is part of a CPA Australia strategy to cater to its growing international membership base. “We’ve got over 112,000 members [and] 25,000 members live outside of Australia; we’ve got CPAs in 98 countries around the world,” Rankin explained. “What we’re recognising, especially among our newer members and as a result of globalisation, is that some of our existing members are starting to deal internationally with other businesses.”

Another CPA Australia initiative Rankin highlighted is a series of forums for CPA members based overseas, including seminars in Malaysia, Singapore and Hong Kong. He said: “That brings people from the region; it gives them the opportunity as members of CPA Australia [to] come together, network and meet other members who are in different business activities in different parts of the geography. It provides another networking benefit to them to expand their international experience and knowledge.”

CPA Australia has a long presence in Asia. This stems from the Colombo plan at the end of World War II when it was called to help develop accountancy bodies in the region. CPA Australia recently forged agreements with national bodies including the Malaysian Institute of Accountants and the Vietnam Association of Certified Public Accountants.

Rankin predicts that greater collaboration with bodies in other countries is the way of the future.

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