Two thirds of chief executives worldwide say more emphasis should be placed on measuring the value of non-financial assets such as intellectual capital and customer relationships, according to a global research.
The report commissioned by the American Institute of Certified Public Accountants (AICPA) and Chartered Institute of Management Accountants (CIMA) surveyed 280 chief executives from 21 countries.
Over a half of respondents, 63%, said they would like to improve their expertise in the area over the next 18 to 24 months.
“Our research shows there is an unmet need in the measuring of non-financial information within organisations. Management accountants, who have the depth and breadth to understand the business from multiple perspectives, can help businesses succeed in troubled times and create long-term sustainability.” CIMA chief executive Charles Tilley said.
“It is crucial that the challenges senior executives face and the decisions they make are supported by strategic, forward-looking guidance based on sound insights that drive strong performance,” AICPA chief executive Barry Melancon said.
The report comes as the AICPA and CIMA launch a joint venture creating the Chartered Global Management Accountant (CGMA) designation.