Two thirds of chief executives worldwide say
more emphasis should be placed on measuring the value of
non-financial assets such as intellectual capital and customer
relationships, according to a global research.

The report commissioned by the American
Institute of Certified Public Accountants (AICPA) and Chartered
Institute of Management Accountants (CIMA) surveyed 280 chief
executives from 21 countries.

Over a half of respondents, 63%, said they
would like to improve their expertise in the area over the next 18
to 24 months.  

“Our research shows there is an unmet need in
the measuring of non-financial information within organisations.
Management accountants, who have the depth and breadth to
understand the business from multiple perspectives, can help
businesses succeed in troubled times and create long-term
sustainability.” CIMA chief executive Charles Tilley said.

“It is crucial that the challenges senior
executives face and the decisions they make are supported by
strategic, forward-looking guidance based on sound insights that
drive strong performance,” AICPA chief executive Barry Melancon

The report comes as the AICPA and
CIMA launch a joint venture creating the Chartered Global
Management Accountant (CGMA) designation.