Being a woman in finance means navigating a world that often feels challenging, especially when dealing with self-doubt, carving out your voice or finding your place in a traditionally male-dominated field. Lara Milward writes

The good news is that you already have everything you need to succeed. It is about harnessing your story, building your network, and taking steps to boost your confidence.

Working as a neuroleadership coach who has supported women in finance and other male-dominated sectors for years, I would like to share tips for those who feel their voice and confidence may be getting drowned out.

Embrace the power of your inner voice

Let us face it: we spend a huge amount of time in our own heads – around 95% in fact. This means the story you tell yourself has a powerful impact on how you feel and what you believe you can accomplish. The challenge? Our brains naturally have a negative bias, which makes it easy to slip into cycles of self-doubt and criticism – especially in today’s tech-driven world where face-to-face encouragement from colleagues and leaders is often limited.

Many women in finance struggle with imposter syndrome and negative self-talk, which can keep us from truly embracing our strengths. The first step to changing that is to recognise the incredible power of your story. Your story is the unique journey that has shaped you – your experiences, challenges and accomplishments that have brought you to where you are today. It is what makes you stand out, and owning it helps you see the value you bring to the table, especially when aiming for promotion.

While it can be challenging, you have the power to rewrite your internal script to focus on your strengths and achievements instead of dwelling on doubts. Here are some ways to make that shift.

1. The 3Cs: catch it, check it, change it

Negative self-talk can be tough to shake, but the ‘3Cs’ approach can help. Here is how it works: Catch any negative thought as it comes up, Check whether it is true or just a self-imposed limitation, and then Change it to something more constructive.

For example, if you catch yourself thinking: “I’m not cut out for this project,” stop and ask yourself if there is real evidence for that thought. If it is just fear talking, change it to: “I have what it takes, and I will learn along the way.”

Using this approach, you will slowly start transforming those automatic, unhelpful thoughts into empowering ones. Remember, the way you talk to yourself shapes your confidence, so make sure your internal voice is on your side.

2. Build a network of champions

No one thrives alone, especially in finance. It is essential to have people around you who lift you up and advocate for you. Think about the women in your workplace or field – how can you support each other? At the same time, think about who your champions are. These are people who believe in you, will advocate for you, and will celebrate your wins.

Actively seek out those relationships, and don’t be afraid to ask senior leaders for their support. The finance world has long been a boys’ club, but when we work together, we can build networks that open up opportunities and create lasting change.

3. Take control: ASK for feedback

Waiting around for feedback can be nerve-wracking, and it often leaves us feeling like we are at the mercy of others’ opinions. But here is a tip: you do not have to wait. Instead, take control and ASK for the feedback you need to grow.

Use the ‘ASK’ method: Ask, be Specific, and gain Knowledge. Asking questions like “how did my presentation resonate?” or “what could I have done differently?” can provide insights that help you see yourself through others’ eyes.

By being proactive, you are not only showing your commitment to growth, but you are also gathering valuable information that can help you hone your skills and amplify your impact. This also strengthens your ability to ‘check it’ by helping you differentiate between reality and your imposter’s voice. When you ask for feedback, you are showing that you are invested in your own development – and that is incredibly powerful.

4. Become a challenge seeker

I am a big advocate for a physical challenge; there is something deeply empowering about it no matter how big or small. It could be anything from climbing a hill to trying a new workout, or even something creative. Pushing yourself physically has a ripple effect: it builds mental resilience and reminds you of just how capable you are.

It does not have to be anything extreme as what is challenging is unique to each of us. But when you do something that feels tough, you are training your brain that you can handle hard things. Each time you overcome a physical challenge, you are telling yourself: I can do this. And that confidence spills over into other areas of life, including your career.

Your next steps

Your success in finance is not just about qualifications and technical skills. It is about embracing who you are, building a strong support system, and daring to push yourself a bit further – something women are often discouraged from doing or have had stifled from a young age.

Let your inner voice encourage you, rely on your supporters and uplift others, seek feedback that helps you grow, and do not shy away from new challenges.