AI agent platform Ravical’s latest research has revealed that 64% of businesses now consult ChatGPT prior to seeking advice from their accountants.  

The finding is part of a survey involving 500 senior decision-makers from UK accountancy firms, which was conducted for Ravical’s 2025 report, ‘Accounting in the age of AI’.  

The report suggested a change in how clients interact with accountancy services, increasingly turning to AI for initial guidance. 

Results from the survey show that 54% of accountancy firms have had to amend guidance provided by ChatGPT, while an additional 20% are often called upon to address AI-provided advice.  

Clients are utilising AI for general financial inquiries and for tasks such as financial planning and forecasting (59%), and bookkeeping along with data entry (54%).  

Furthermore, 39% of clients are using AI to cross-check or contest the advice given by their accountants. 

The study highlights the challenges faced by accountants, driven by client expectations that are being influenced by the prompt and clear responses provided by AI technology.  

A 51% of firms have encountered clients questioning whether AI could one day replace their services.  

Accountants are recognising the transformative impact of AI, with 46% of firms predicting a decline in the relevance of traditional skills. 

Instead, abilities such as working with AI tools and data analysis are expected to become increasingly important, with 83% and 68% of firms respectively, acknowledging these as key future skills.  

Additionally, 49% of firms anticipate AI to have a considerable effect on productivity, service quality, and career development in the coming five years. 

Ravical CEO and co-founder Joris Van Der Gucht said: “Clients are bringing AI to their accountants, not the other way round. That introduces risks when advice is wrong or misleading – but it also presents a huge opportunity for the profession. As we see it, we are at a point where accountants can redefine their role as trusted advisors, helping clients adopt AI responsibly and keeping human judgement at the core of business decision making. 

“AI will not replace accountants, but it will change the way they work. We are entering a post-knowledge economy, where knowledge alone is no longer a differentiator, with the real value now coming from combining AI’s capabilities with professional oversight, context and judgement.”